Tis’ the season to drive in revenue! That year end sprint is a driving force for every business. If you own a business that sells products or services to consumers, here’s how to drive holiday traffic to your store with discounts, free gifts and contests using:
Check In Deals
Offer customers that “check in” to your store/restaurant via foursquare, Facebook or other location based social networks to enhance your special promotion. Not only will this drive traffic into your business; this will also increase your reach beyond your followers, as friends of your fans will see status updates at your location.
Bonus: Point out on your Facebook page and/or twitter account who took advantage of your offer, make sure to use the @ symbol, so your follower gets highlighted and the post will go on their page as well.
Facebook Landing Pages
That’s right, use Facebook as a Landing Page! Not only will you gain more “Likes”; you can offer a holiday gift and at the same time collect information from your customers, which will enable you to segment market better. The page will be a tab found on the right side, make it your main page when someone comes to your page and let the holiday cheer come in!Bonus: By gathering information on your customers, you can find out who your buyer persona is and keep them engaged via email deals and newsletters that are more suited to their needs.
QR Codes
A fun way to fun ways to keep your customers interested in your products or services is using a QR Code. The possibilities for what you can place a QR Code on and what you can do offer with them are endless - Place them on your holiday signage as a “secret discount”, send your customers an email blast holiday card that has a QR code with your holiday promotion, create a business card size holiday tag with a code and place the card in your customers shopping bags with discounts on their next purchase.
Bonus: For more great QR code ideas check out Create and Tracks, “Top 5 things to do with QR Codes this Holiday Season”.
Send a Holiday Greeting
Use your email list to send out a Holiday Greeting to everyone on your email list. Make sure to send emails to you vendors as well as your customers. Since not every customer or vendor is the same, experiment with different offers based on information you have collected in your CRM software. Experiment with different subject lines as well based on to maximize the amount of customer who open your email. Bonus: Give a discount for your customers Friends and Family.
Update your Google Place
Did you know you can update you Google place advertisement to offer special deals? Simply go to your Google places account and and click the offers tab an place your holiday deals!Bonus: You can set an expiration date on your offer.
Hope these tips help you have a successful end of year!
Happy Holidays!
